Off-trade sales continue to soar

The off-trade recorded a slight slowdown in growth for the cooler week ending June 13, but this still equated to an additional £110 million in value, compared to the same week in 2019.

The latest Nielsen data, for the week ending June 13, 2020, showed off-trade growth slowed from 44% at the start of June to 32%, but value and volume sales were still up. In volume terms Britons bought an additional 244 hectolitres over the week, compared to the same week in 2019.

Gemma Cooper, Nielsen’s senior commercial business partner, said: “With volume growing ahead of value we see a couple of things happening; Brits are looking to buy bigger packs in the off-trade, which in some part is driving the strong weekly growth we are seeing from Beer & Cider.

“In addition, Wine is performing well in the off-trade securing £139million in the latest week (up £32million versus the same week last year).

“The core categories to the off-trade are contributing to the strong value and volume growth we are seeing. With the news yesterday that some of the on-trade can start opening from July 4, will this have an impact on softened sales in the off-trade? We are looking forward to seeing the data come through in the next couple of weeks."

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