Nisa reveals Cider Festival event

Nisa is supporting its retailers with a range of cider deals to drive sales over the summer season.

Nisa’s Cider Festival event will run until August 4 in stores, and it will be supported with themed marketing materials and POS to help retailer create in-store theatre and to draw attention to the category. Online the event will be promoted via the www.nisalocally.co.uk website and consumer-facing social media channels.

Brands incorporated into the promotion include 10 packs of 33cl Kopparberg Rose, Kiwi and Lime or Pineapple and Raspberry Old Mout Cider at £10. Also included is 4-packs of 33cl Kopparberg Mixed Fruit or Strawberry & Lime at £5 and 2 for £4 on bottled ciders, including 50cl Rekorderlig Botanicals Rhubarb & Lemon, Thatchers Rose and various Brothers ciders.

Meanwhile, more traditional favourites on offer during the festival include Strongbow Original and Cloudy Apple 10 x 44cl at £9, Magners Original Apple 18 x 44cl at £11 and Thatchers Gold 4 x 50cl or Haze 4 x 44cl for £4.50.

Nisa’s Wholesale Category Controller for beer, ales and cider, Sam Yeadon, said: “While lockdown restrictions have already begun to ease, including those on pubs, bars and restaurants, many people are still choosing to drink at home; presenting a great opportunity for Nisa partners to capture these sales as shoppers continue to shop locally.

“In addition, customers will be looking for lighter drinks to enjoy with al fresco meals and barbecues, so our Cider Festival event will cater for these occasions and help shoppers stock up for less with competitive offers on a wide range of ciders.

“We expect rosé and fruit ciders – such as those featured in the promotion - to be big this summer as they give drinkers a lighter alternative to wine and are popular with younger customers.”

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