Proof Drinks to distribute Storywood Tequila in the UK
Storywood Tequila has announced a new distribution partnership with Proof Drinks in the UK.
Proof Drinks will take on all sales and distribution responsibilities for the Storywood Tequila range, as part of a plan to increase Storywood’s exposure to the UK market.
Storywood Tequila has just arrived in the UK and, as the only tequila fully matured in whisky casks, the producer describes is as "a genuine world first".
Proof Drinks has been specialising in the import, distribution, sales and marketing of premium drinks brands since 2010. It already has an agave portfolio, which includes the fast-growing Cazcabel range.
Storywood Tequila has "the heart of Mexico and the soul of Scotland" and was founded by Scottish chef, whisky enthusiast and wood ageing expert, Michael Ballantyne, who was inspired to create this innovative tequila while spending time in his mother’s hometown of San Miguel De Allende, Mexico. An unexpected meeting with master distiller Luis Trejo at Distiller La Cofradia was the start of his journey creating Storywood’s range of cask aged tequilas.
The premium tequilas start with a 10 year old mature 100% Blue Weber agave, which is harvested from the lowland region of Jalisco and is married with the natural spring water from Volcan de Tequila. This liquid is then aged in handpicked Speyside whisky casks, flown over from Dufftown, Scotland.
Jeremy Hill, Managing Director of Proof Drinks and part-owner of the brand said: “I thoroughly enjoy working with people and brands to transform the fortunes of drinks businesses and love working with visionaries. I thought Michael’s concept of ageing Storywood Tequila in Speyside oak casks was innovative and I wanted to become involved with its journey.”
James Pattison has recently been appointed Brand Director for Storywood having previously worked at Hi-Spirits with Jeremy Hill. He said: “Working on brands that challenge existing categories and perception, and eventually become trend-setters, is the only place for me. I’m delighted to link back up with Jeremy and even more delighted to get to work on this absolutely fantastic product with such a passionate founder in Michael.”
Storywood Founder, Michael Ballantyne said: “Our mission is to bring new flavours to tequila through oak. We work with distilleries, wineries and cooperages from around the world to hunt for the freshest casks. Our oak and flavours are what we love, but it’s the places we go and the people that we meet along the way that become our story.
"Storywood Tequila is our chapter one, with many more to come. We believe the time is right to bring our range of Storywood Tequilas to UK consumers and Proof Drinks are the perfect partners to help us achieve our ambitious goals.”
Storywood Tequila Speyside 7 Reposado is aged for seven months in Scottish Speyside whisky casks and tastes of caramel, oak, vanilla and honey on an earthy agave base, according to the producer.
Storywood Tequila Speyside 14 Añejo is aged for over 14 months in Speyside whisky casks. It has notes of toasting oak, roasted nuts and treacle toffee. Can be served neat, on ice or in an Old Fashioned Cocktail.