Beer and spirits lead the way for off-trade growth

Beer and spirits were the main contributors to the additional £85 million spent in the off-trade for the week ending July 18, although overall off-trade growth started to plateau as the on-trade picked up, according to the latest Nielsen data.

Gemma Cooper, Nielsen’s senior commercial business partner, said: "We are starting to see some stability in off-trade growth, as for a third week running we are seeing consistent growth, with an additional £85m spent (+25%). We have seen the impact in the week ending July 18 of the more winter-like weather and continuation of the on-trade opening.

“This said, both beer and spirits have outperformed the total off-trade this week (+35% and +27% respectively). Vodka, Flavoured Gin and Rum are continuing to prove popular amongst Brits contributing to 50% of the spirits growth in the latest week.

“Next week's data will include the start of the majority of school holidays and potential staycations, will this benefit the off-trade in that we will see a week of higher growth or will we see growth plateau as shoppers begin to venture out to the on-trade."

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