Chris Ellis joins Lixir Drinks as non-executive director

Lixir Drinks has appointed former Pernod Ricard UK commercial director Chris Ellis as new non-executive director.

Ellis departed the global wine and spirits leader earlier this summer after a long-standing career with the firm in numerous roles including strategy director, channel director and latterly as commercial director for the UK business.

He said: “I am hugely excited to be joining the Lixir board at a time where the business is set for explosive growth. Jordan and Matt are a terrific partnership and have taken the Lixir brand from scratch to become the hottest player in the category in less than two years”.

Jordan Palmer, co-founder of the premium tonic and mixer brand, said: “Myself and Matt are thrilled to have Chris on board. We have fared well as a company during the recent pandemic and Chris is joining us at a really exciting stage. It’s a privilege that he recognises the opportunity in our business, and he brings a great level of expertise to the fold”.

Ellis joins the Lixir board alongside current Non-Executive Directors, Barry Chevallier Guild, former Chairman of Aspall Cyder, and Peter McDonald and James Watson, joint chief executives at Mosaic Pub & Dining.