Nisa supports retailers with Summer Drinks promotion

Nisa has launched a “Summer Drinks” promotion, to help retailers drive footfall and sales.

The event will run to August 25, supporting Nisa retail partners in generating additional sales with competitive pricing and offers on a wide range of drinks.

The promotion is supported with themed marketing materials and POS including shelf talkers, bus stops, wobblers and shelf stripping to complement the summer gondola ends, helping retailers to create in-store theatre and draw attention to the category.

Some of the summery drinks on offer during the promotion include Kopparberg Mixed Fruit 10 x 33cl and Old Mout cider 10 x 33cl at just £10 each; Echo Falls wine 75cl at £4; and Carlsberg Export 10 x 44cl and Amstel 10 x 44cl at £9 each; amongst others.

Spirits fans can find 70cl bottles of either Beefeater London gin or JJ Whitley Blood Orange gin at £14 each – perfectly matched with Schweppes tonic water one-litre at just £1 a bottle.

Nisa’s marketing operations manager, Chris Walker, said: “The desire to spend time outdoors whilst remaining safe is contributing to a surge in demand of outdoor eating and drinking essentials – especially now that the weather is picking back up.

“Our previous drink-based events have been a great success and we’re confident that this one will, once again, provide a strong and competitive offer to our retailers and their customers, whilst driving an uplift in sales.”

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