Jacob's Creek in Wimbledon tie-up

Jacob’s Creek has succeeded Blossom Hill as the official wine of Wimbledon.

The Pernod Ricard brand has signed a deal with the All England Club which starts with next summer’s event and runs until 2015.

Jo Adamo, global marketing director for Jacob's Creek, said: “Wimbledon is an international icon and offers great exposure in all of our key markets. It captures the imagination of millions and as such provides a wonderful opportunity to align Jacob’s Creek with the hearts and minds of spectators around the world.”

Blossom Hill has been the tournament’s official wine for the past four years.