Disaronno steps up TV ad campaign

First Drinks is to advertise its Disaronno liqueur brand on TV throughout November and December.

The brand has also become sponsor for prime-time programming on Sky’s Comedy Central channel. The package includes ad break idents during shows such as Scrubs and Two and a Half Men.

The moves are part of a £3 million support package for Disaronno this year.

Senior brand manager Mark Collins said: “It will be impossible to miss Disaronno in this crucial sales period.

“We have doubled marketing invest­ment this year, including on our first-ever TV ads during peak summer months.”