Biggest ever ad campaign for Bud

Budweiser is to launch its biggest ever press and outdoor ad campaign this week, the first following the merger of Anheuser-Busch and Inbev.

The campaign will run for nine weeks and will be supported with press ads, activity targeted at universities and animated digital formats.

Digital projections, which show a time-lapsed cityscape changing from day to night, will run in city centres and on the Underground in the evenings and at weekends.

There will also be more than 1,300 illuminated posters in city centres.

Andreas Hilger, marketing director for Inbev UK, said: “It’s going to be hard to escape the noise of Budweiser’s new ad campaign which is designed to really grab people’s attention.

“It is another reason why retailers should stock up so they meet increasing demand from consumers who will be seeing the advertising around 40 times.”

Good Times … They’re Out There cover wraps and inserts will be in free daily newspapers on Thursday and Friday nights until the end of October, and will reach an estimated two million people. Specialist formats will also appear in Time Out, Shortlist, Empire and Total Film.

The Budweiser campaign is expected to reach more than 3.6 million 18 to 24-year-old consumers.