Doctor to act as Drinkaware spokesman
Drinkaware has appointed its first chief medical adviser as part of its ongoing campaign to change Britain’s drinking culture.
Professor Paul Wallace’s role is to review the charity’s health and medical communications, advise on campaigns and act as a media spokesperson.
Wallace is professor of primary care at University College London and a general practitioner. He has pioneered studies on the detection and management of patients with excessive alcohol consumption and is the chief investigator on the trial of DownYourDrink.org.uk, a website designed to help heavy drinkers.
Wallace will be supported by an eight-strong medical advisory panel with experts in specialist areas including liver; mental health; accidents and emergencies; breast cancer; oral cancer; digestion; adolescent health and public health.
He said: “Public education plays a key role in helping to shape individual attitudes to alcohol consumption. In my general practice I often see the reality of what happens when people regularly drink too much, so I’m delighted to team-up with Drinkaware to provide consumers with rigorous clinical information to help them protect their health and wellbeing.”