New look for Gaymer's Olde English
The Gaymer Cider Company is giving its Olde English cider a £1.2 million marketing boost.
A new packaging design has also been unveiled.
The company's manager director John Mills said: "Olde English continues to show strong value growth across all key cider regions . It is important to commit more support to exploit the opportunity that exists for Olde English. We have planned an exciting and strong campaign ."