News in brief
Ehrmanns is rolling out new outers for Chilean Fairtrade range Los Robles. Featuring the Fairtrade logo and specially designed for cash and carry and retail outlets, they will hit shelves from Dec 1. The
range has already achieved listings in Budgens, Londis, EH Booths, AG Parfetts and Nisa Today's. Business un it controller Alan McDermott said: "Research shows that ethical shoppers are no longer a niche segment of the market and that consumers regard Fairtrade as one of the most valued ethical marks."
Blue Nun has teamed up with The Clothes Show at
Birmingham NEC and fashion store Topshop in a bid to attract younger female drinkers. The link-up includes the launch of a consumer website - bluenun.co.uk - which will go live on Dec 7, the first day of the show. Visitors to the site can enter a competition to win Topshop vouchers worth £1,000 and the services of a personal shopper. Blue Nun will also have a stand at The Clothes Show which will promote the competition and serve complimentary glasses of wine.
Cellar Door has added a sparkling wine from Houghton in Western Australia to its portfolio of premium
World wines. The 2002 vintage of Houghton's Sparkling Pinot Noir/Chardonnay will retail for £12.99.
Rob Bowen, Houghton's senior winemaker, said: " We sought to make a complex, biscuity, yet refreshing traditional-method sparkling wine".
Foster's EMEA will launch a Lindemans South Africa range, sourced from Origin,
in a variety of trade channels next spring. Origin MD
Bernard Fontannaz said : "Origin is a leader of the social responsibility agenda in South Africa.
We are working up a number of Fairtrade projects with Foster's EMEA and looking to build these over time, while working in close collaboration with Lindemans winemakers and consultant Angela Mount to ensure the wines are the right quality and style for the UK market."
Penfolds has released its 2004 Bin 28 Kalimna Shiraz under screwcap. The innovation came at the request of two of Penfolds' largest customers in Europe, Tesco in the UK and the Swedish Monopoly, Systembolaget.