Top Tip

The weekend closest to Guy Fawkes Night is always an incredibly busy one for us and by creating a display with everything people need to host a fireworks party, our customers more than double the amount they usually spend on a seasonal celebration. Rather than just promoting the obvious party drinks, last year we suggested some more unusual alternatives. One of the best sellers was a money-off promotion

on all the ingredients for mulled spiced cider. We printed off lots of copies of the recipe so everyone knew what to do when they got home : Take two pints of medium-dry cider (we suggested a regional cider from a nearby producer)

and heat it in a saucepan

with 4oz

(113g) brown sugar, 12 whole cloves, four sticks

cinnamon, 1 sliced apple (local Devon ones of course ) and six sliced apricots, until the sugar is dissolved.

Clive Benning, Woodward's Wines

& Beers, Totnes, Devon

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225