Brewdog launches online shares scheme
The Scottish independent brewer is using the internet to sell 10,000 shares at £230 each.
Independent brewer Brewdog is using the internet to sell 10,000 shares in the business.
The Scottish brewer has called the online scheme “Equity for Punks” and is offering the shares at £230 each.
It said the £2.3 million raised by selling the shares via equityforpunks.com will provide the funding for “the world’s first carbon neutral eco-brewery” in Aberdeen.
Investors will own part of the brewery and will also receive a lifetime 20% discount on Brewdog beer.
Brewdog is also looking to grow the business in the States. Keith Greggor and Tony Foglio, the men who built up the Skyy Vodka brand, have invested in the company and joined its management team to increase sales and distribution in the USA.
Brewdog founder James Watt said: “Our marketing strategy has always involved giving up control and shortening the distance as much as possible between us and the people who drink our beers: Equity for Punks is the ultimate incarnation of this philosophy. Once the 10,000 shares are gone, they’re gone – so it’s a limited and unique opportunity to get involved.”
Brewdog hit the headlines earlier this year with Tokyo, an 18.2% abv bottled beer, which it swiftly followed with Nanny State, a 1.1% abv ale.