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Champagne sales soared 404% in the run up to the Easter bank holiday weekend, as consumers got prepared to celebrate the initial easing of lockdown measures.

2020 was the biggest year on record for the off-trade cider category, according to Westons Cider’s sixth edition of its annual Cider Report.

Northern Monk brewery and snack specialist Seabrook have joined forces to brew “the world’s first crisp-flavoured beers”.

Ten Locks has welcomed Langley’s London Dry, Old Tom and First Chapter gins into the portfolio from this month, marking its entry into English gin. All three products are available to retailers now.

Armit Wines will be the exclusive distributor for Mendel Wines in the UK, from this month.

The National Wine Agency of Georgia is planning an expanded campaign for the UK following record exports in 2020.

Real Ale has rebranded as Real Drinks Group, a move which includes its three existing London shops in Twickenham, Maida Vale and Notting Hill.

Marks & Spencer is launching a new wine range, which is described as “an affordable invitation to wine lovers to venture off the beaten track and discover new varieties, regions and styles".

BWS sales returned to growth at the end of March 2021 as consumers prepared for the end of the first stage of lockdown.

Molson Coors Beverage Company has launched its Beverage Hub, a dedicated team to support its growing portfolio of brands in emerging, fast-growth categories. It has also announced three new distribution partnerships as it continues to expand its footprint beyond the beer aisle.

Independent whisky bottlers Single Malts of Scotland has added new 11 year-old whiskies to its portfolio of flavour-led small batch bottlings, as part of the Reserve Casks range.

Thatchers Cider has unveiled a new marketing campaign for 2021.

Mark Anthony Brands International has today announced the first global marketing campaign for its White Claw Hard Seltzer brand, beginning in April 2021.

Hush Heath Estate & Winery has launched two new beers under the Jake’s Drinks range.

A new virtual platform to help wine buyers from around the world connect with Australian wines is set to launch on April 27.

Jeroboams has launched its first exclusive spirit: Whistlepig Single Barrel 10-Year-Old Rye Whiskey.

Nisa is launching its latest Spring Wine Festival to help its stores capitalise on the lighter and warmer evenings as lockdown measures begin to relax.

Garçon Wines has hired ex-Somerfield wine buyer Angela Mount as its UK Supermarket Advisor, to help the company accelerate plans to “maximise space-saving, flat bottle potential” in UK supermarkets.

The Board of WineGB has announced that Peter Gladwin is to retire from the WineGB Board at the next Annual General Meeting, currently planned for May 27, 2021.  

Waitrose is introducing an organic wine in a bag-in-box format to its Duchy Organic range.

English wine producers are gearing up for the Big English Wine Easter, which will take place this weekend. 

Walsh Whiskey has appointed Berry Bros & Rudd as its exclusive distributor in the UK.

Bombay Sapphire has announced that all 10 of its botanical ingredients are on track to be certified sustainable in 2021.

EthicDrinks, an environmentally-friendly wine business from France, is launching into the UK market.

Amfora London is bringing a range of wines in cans to the UK market.

The organisers of the London Wine Fair have announced that this year’s show will feature a special preview day, for the first time in the event’s 40-year history. 

Waitrose is exclusively launching a new South African wine brand, Great Heart.

The Last Drop Distillers has formed ‘The Assembly’: an independent and carefully-selected panel of experts drawn from across the spirits industry, each a renowned world-leader in their own category.

Corona has launched a new, circular form of packaging for six-packs whereby it is harnessing surplus barley straw to create “a truly sustainable” paper packaging solution.

Speciality Brands has added Corby Spirit and Wine to its portfolio of premium spirits.