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A selection of wines from California

Win a case of El Prado wines

Major alcohol retailers and producers

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How can retailers get shoppers experimenting with DIY cocktails? Laura Clark finds out

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Diversity is the key to success

Wine Sales Manager

(Salary within the range point 15 £17,676 to point 19 £20,171 p.a.)

Well established as an international centre of excellence in wine education, Plumpton College (UK), is seeking a dedicated and creative person with the ent

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I wanted to share with your readers a tip that my father, who ran a successful London wine merchant for 35 years, always swore by. He was adamant that the reason he had such a large number of loyal customers was because when someone walked into his shop for the first time and bought maybe three or four bottles, he would add a little freebie into their shopping bag. Sometimes it was a miniature, other times it was some luxury chocolates. He even ordered some bottle openers with his shop's name printed on them, which meant customers never forgot where they had bought their drinks from. If you give customers something for nothing, people are appreciative and reward you by coming back to your shop.