VOX SHOP
Are price-marked packs attractive to customers?
"They're excellent. People think they're getting a bargain. We always try to stock as many price-marked packs as possible. When customers can see the price they don't think they're getting ripped off, and products sell much faster."
Ian Love
Eskview Wines, Musselb urgh
Mid Lothian
"It's not something that would work in our environment. Price-marked packs are more suitable for the supermarkets ."
Paul Young
Imbibros Wine & Spirit Merchant, Godalming, Surrey
"We have our own offers so we don't stock price-marked packs. Our beer selection is
diverse
and the more unusual ones
we stock are rarely price-marked. "
Ben Murray
Luvians Bottle Shop
St Andrews
"We stock hundreds of price-marked packs . It's giving a little bit back to the customer and inspires confidence. They show we're not exploiting the price and not ripping them off."
Barbara Kasper
Party Beers, Liverpool
"We don't stock them as a rule because cash and carries don't lower the price. Unless we can get a good deal from the cash and carry it eats into my profits - we're only a small independent."
Judy Rishman
Dukes of Ingleton, Carnforth Lancashire
9059