One in twelve bottles of Champagne will be Aldi's this Christmas
Aldi’s Champagne Veuve Monsigny has cornered 8% of the entire UK off-trade Champagne market, the discount retailer has claimed.
The discounter has increased its order from the award-winning Champagne house by 50% this year, it said, with sales expected to hit 750,000 bottles.
Veuve Monsigny is made exclusively for Aldi by Philizot & Fils.
It retails for £10.99.
Mike James, Aldi’s director of wine buying, told the Guardian: “We’re expecting our Champagne range to be particularly popular over the coming months.
“We’re delighted not only to have increased stock of our core-range offering, but also to have introduced some premium bottles – such as our Blanc de Blancs champagne – to allow our customers to enjoy something extra special over the festive season.”
Aldi recently announced plans to launch an online wine business early next year.
The service will focus on by-the-case sales and will represent the discount chain’s first step into the online retail market in the UK.
Almost 50% of UK grocery-buying househoulds visit Aldi or Lidl at least once a month.
Between them they now have 10% of the UK grocery market and are expanding fast.
Research suggests the two discounters have some 180 planning applications ongoing for new stores, compared to 30 from the big-name multiples.