Our Vodka aims to "shake up vodka industry"
Our Vodka has launched four DIY infusion kits as part of its mission to “shake up the vodka industry”.
The kits allow anyone to play bartender and transform their bottle of Our Vodka into a bespoke serve, by using a botanical infusion bag.
To mark the launch, the kits will feature in an exclusive Our Infusions window installation at The Conran Shop Marylebone, coinciding with the launch of London Design Festival on 16 September.
The four kits have been created using ingredients sourced from all over the world, including: Our Oak Infusion, which is an oak-flavoured botanical blend with a taste of warm toasted oak, sweet vanilla and a hint of smoke; and Our Juniper Infusion, a juniper flavoured botanical blend; the two have an infusion time of eight to 15 hours. The final two, which have just a ten minute infusion time, are Our Citrus Infusion, which is a citrus-flavoured botanical blend with notes of lemon and grapefruit; and Our Tea Infusion – Classic Earl, described as a refreshing bergamot flavoured tea blend from paper & Tea, with a hint of leather and caramel.
Kalle Soderquist, co-founder and creative director, said: “Within the bartender community we have seen endless creativity the last couple of years. Everyone adds their own personal touch to their cocktail ingredient.
“Combined with an urban DIY trend when it comes to everything food and drink, we believe that the range of Our Infusion kits are changing the spirits industry by helping the end consumer to create something entirely new from a bottle of Our Vodka.”
Our Vodka has built a family of urban distilleries, and was the first to bring a small vodka bottle with a crown cap to the market. The Our Infusions range has an rrp of £24 and will be available from October at selected retailers.