Innis & Gunn reveals new look across core beer range
Innis & Gunn has unveiled a new look to give unifying packaging across its core barrel-aged and craft brewed beers range.
The introduction of new Innis & Gunn packaging also marks a return to its roots in barrel ageing, with 100% bourbon barrel-aged Original beer leading the re-launch.
The versatility of the company’s ‘barrel into beer’ technique, developed for its core range by founder and master brewer Dougal Gunn Sharp, is also showcased in the new barrel-aged rum beer in the core range, which has been aged using 100% Jamaican rum barrel pieces. Taking inspiration from the Caribbean home of the rum barrels, Innis & Gunn has launched the new rum barrel-aged beer with the name Blood Red Sky, replacing the previous Rum Finish in the line-up.
The core range now consists of five beers: Original, Blood Red Sky, Innis & Gunn Lager, Gunpowder IPA and Session IPA.
Sharp said: “First and foremost our mission is to push the boundaries of craft beer, to keep evolving and developing new ideas and techniques. I am enormously proud of our commitment to quality and innovation, resulting in our new unique barrel into beer method of barrel-ageing. This puts Innis & Gunn in the privileged position of being able to amplify the flavour in our beer using both traditional and modern innovative techniques. We are already looking ahead to our 15th year anniversary in 2018 with some very exciting beers lined up to showcase the possibilities of barrel-ageing beer.
“The new look for Innis & Gunn in store and in bar is designed to share our story and craft credentials with consumers, reflecting our unique position at the centre of craft brewing tradition and innovation.”
The new packaging takes its cues form the success of Innis & Gunn Lager, and it will have a nationwide roll out in the UK from mid-October, across can, bottle and draught formats.