Co-op launches "ultimate convenience store" trial

The Co-op has launched its Everyday Convenience Plus programme as part of a three-store trial, which will take place over the next 12 weeks.

The stores are located in Horbury (West Yorkshire), East Leake (Leicestershire) and Walderslade (Kent), and they are all between 7,000 sq ft and 11,000 sq ft. Collectively they have undergone a £3.8m overhaul.

The revamped stores will cater for a larger, three-day top-up shop, underpinned by enhanced fresh ranges, which will showcase prepared and semi-prepared meal ideas.

The layout is also designed to be simpler and more intuitive, to help customers shop quickly and exit easily.

The stores will also hold a wider range of non-food items, including music and entertainment, homewares, party and special occasion items, while digital communications will be used to deliver “impactful brand messages” on membership, community and value.

Jemima Bird, customer director, said: “The trial is an extremely innovative and exciting collaboration between our customer, formats and operations teams and shows how we are able to tailor our in-store proposition to establish a blueprint for the modern convenience store.

“An improved top-up offering, set against the backdrop of visually stunning stores, which are simple and easy to navigate, is one that we can see is already resonating with our members and customers in these key locations. We are looking forward to seeing how the trial performs over the next three months and will be making a decision on where else to roll out these stores after February.”

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