Stella Artois gets festive makeover

ABInbev has created limited-edition packaging for Stella Artois to coincide with the festive period.

The four-pack tote is designed to provide a “new unwrapping ritual”, with an easy-open tab running around the centre of the pack. The rounded edges are designed to give it a premium look while the red handle makes it easier to carry the tote from store to home, or seasonal gatherings.

The new packaging format will launch in Sainsbury’s and Ocado this week.

Stella Artois will see its limited-edition Christmas design across varying formats, featuring the gold star across packs. The 75cl Christmas Bottle will also make a return for 2017.

Matt Leadbeater, senior brand manager, said: “Stella Artois is the go-to choice for consumers looking for a quality experience, and the new packaging perfectly represents the premium brand persona.

“Stella Artois is synonymous with Christmas, with an authentic seasonal story to tell. We hope the unique, limited-edition design will get consumers even more excited for the festive period this winter.”

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