Mar de Frades moves to Enotria & Coe
Mar de Frades, the sister to Rioja’s Ramon Bilbao, has appointed Entoria & Coe as its UK distributor.
The Rias Baixas based producer specialises in Albarino wines, and it has been part of Spain’s family-owned Zamora Company since 2002.
Robert Eastham, wine & spirits director (West & North Europe) at Zamora, said: “The UK is a crucial market for Mar de Frades, and since our Ramon Bilbao wines joined Enotria & Coe in March last year they have seen a sales growth of 30% so this move is completely in lien with our international strategy. We would like to say thank you to Cellar Trends, who previously imported the brand into the UK and with whom we continue to work with and enjoy excellent growth with Licor 43. We are confident that Enotria&Coe is perfectly positioned to build on our current listings for Mar de Frades with the on-trade and specialists here.”
Founded in 1987, Mar de Frades is described as “one of Rias Baixas’ most adventurous, innovative producers”, and it is well recognized for its blue bottles and thermochromic labels.
The range currently comprises Mar de Frades Albarino 2017 (rrp: £20), the barrel-aged Mar de Frades Finca Valinas 2014 (rrp: £45) and the Mar the Frades Albarino Brut NV (rrp: £30) – the world’s first ever sparkling Albarino when it was initially released in 2012.
Harriet Kininmonth from Enotria & Coe, said: “The perception of Albarino in the UK has come on leaps and bounds in recent years and is increasingly becoming a ‘must’ for wine lists in the premium on-trade. Adventurous wine drinkers fall in love with this fresh, mineral, saline, fruity white from the cool and coastal region of Rias Baixas, Galicia. It is Spain’s most distinctive white wine, and it is important that our range reflects this evolution and that we are leaders I nthe promotion of the region and its wines. With that, we see great potential for Mar de Frades. It would be difficult to find another producer in the area that really knows the Albarino grape inside out, and makes wines with the region’s hallmark grace.”