Brewdog to open hotel and expand brewery
Brewdog plans to build “the world’s first craft beer hotel” and it has also revealed plans to expand its brewery.
The 22-room DogHouse will feature beer taps in the rooms, a built-in shower beer fridge and rooms that will overlook the brewery itself. The hotel is scheduled to welcome guests in the first half of 2019.
The brewery expansion, which will follow the opening of its sour beer brewing facility, will include a 300 hl brewhouse and a canning and packaging hall. The new brewhouse is expected to open by the end of this year.
The hotel and brewery will be built on a 3.25-acre site adjacent to Brewdog’s current one million hectolitre brewery, and the funding comes from Brewdog’s Equity for Punks crowdfunding initiative, which saw the Scottish brewery raise more than £53 million since 2009, from more than 73,000 fans. Priority booking for the hotel rooms will be given to Equity for Punks investors, according to the brewer.
Other plans include the construction of new breweries in Australia and China, the opening of 15 new craft beer venues in the UK, increasing production capacity in its UK brewery, and the creation of a dedicated craft beer TV network.
Brewdog co-founder, James Watt, said: “The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our HQ.
“This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”
In its February issue (16 February 2018) DRN revealed Brewdog grew off-trade sales 116% to £62.2 million in 2017 (Nielsen). The producer has a 71% share of the UK off-trade craft beer market and it accounts for the top five SKUs with Punk IPA, Elvis Juice, Dead Pony Club pale ale, Punk IPA and the 0.5% abv Nanny State.