Carling launches Golden Can promotion
Carling has launched a golden can promotion for the off-trade, giving consumers the chance to get their hands on some summer cash.
100 limited-edition golden cans have been run down the Carling production line and hidden within random packs of Carling Lager and Carling Apple Cider. The packs can be found in Tesco, Asda, Morrisons and convenience stores throughout England and Wales. Consumers who find a golden can will be in line to win £1,000.
The campaign will be supported through POS in store and via Carling’s social media channels. Carling will also have a presence across Tesco foyer space within more than 280 stores as well as throughout the convenience sector.
Carling brand director, Miranda Osborne, said: “There’s a huge summer of football to look forward to and we are building on that excitement by supporting key off-trade partners with this promotion. While we can’t promise those consumers who find a golden can the keys to our brewery, we can promise a bit of spending money that will certainly help stock the beer fridge to enjoy the action with.”