Global Brands fine-tunes its search for new VK flavour

Global Brands has announced “unprecedented levels of interest” for the search for a new VK flavour, with the campaign reaching more than six million consumers across social media.

The producer said more than 33,000 new flavour suggestions have been submitted and it is now opening up the most popular final four flavours to a public vote, which will end on July 27.

The four choices - which are Watermelon, Raspberry & Pineapple, Violet and Wild Fruits – each have their own dedicated influencer, who will champion their flavour for the public to get behind.

The winning flavour will be revealed at the beginning of August and this will be put into production and ready for release by February 2019. 

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