El Jimador reveals limited edition Day of the Dead bottles

El Jimador tequila is to release two new limited edition Day of the Dead bottles into Waitrose and Asda stores nationwide this October.

The launch, which will run across the producer’s Blanco and Reposado expressions, follows the success of the 2017 limited edition bottles as el Jimador continues to tap into the growing popularity of celebrating the Mexican Day of the Dead (Dia de los Muertos) on November 2, 2018.

The limited edition packaging has once again been designed with renowned American artist David Lozeau and showcases the prominent colours synonymous with the day-long celebration. Lozeau is highly regarded for his unique, expressive skeleton characters, which puts a modern twist on traditional Day of the Dead iconography.

The new design will be rolling out into Waitrose from October 4 and Asda from October 21, across two 70cl bottles. Both expressions will be available on exclusive promotion for £17, down from the standard price of £20.

El Jimador tequila is made using no additional ingredients, no added colours, just 100% blue Weber agave tequila. 

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