Diageo Reserve launches five-strong Belsazar Vermouth brand
Diageo Reserve has officially launched Belsazar Vermouth after acquiring the brand from Distill Ventures earlier this year.
The brand, which was created by German entrepreneurs, Maximilian Wagner and Sebastian Black, is the first vermouth to join the Diageo Reserve portfolio and the company said it is “set to make its mark on the rapidly expanding low Abv category”.
The drink is described as “a high quality aperitif” made from grapes selected from various regions in southern Baden, Germany. Belsazar is infused with herbs and is finished with a dash of fruit brandy. It is then aged for up to three months, allowing it to develop complex aromas.
There are five in the range: White, Red, Dry, Rose and a limited-edition Riesling Edition. The collection has been created to be enjoyed as an aperitif, served with tonic or as part of a cocktail.
Richard Larkin, head of Diageo Reserve GB, said: “We are incredibly excited to be launching Belsazar, the first ever vermouth to join the Diageo Reserve portfolio. Vermouth is enjoying a real resurgence in popularity, boosted by a growing trend for low Abv drinks and classic cocktails. The versatility and distinctive characteristics of the liquid means it compliments a wide variety of serves, or is a great option as a quality aperitif. It really is an excellent choice for easy-to-make cocktails that can be created in the home.”
Belsazar Vermouth is available at online retailers including Ocado, Master of Malt and The Whisky Exchange, and specialist spirits shops such as Gerry’s and Amathus Drinks. It comes in 37.5cl (rsp: 15.95) or 75cl (£24.95) bottles.