Brockmans appoints Cellar Trends as UK distributor
Popular gin brand Brockmans has appointed Cellar Trends to handle UK distribution from September 2019.
Neil Everitt and Bob Fowkes founded Brockmans in 2006 and it has enjoyed a strong rise to prominence in the ensuing years. Nielsen figures for the year to June 2019 show it to be in triple-digit growth in the UK off-trade.
It was previously distributed by Indie Brands, but it has decided to team up with Cellar Trends in order to thrive in an increasingly competitive gin category.
Everitt said: “Cellar Trends and Brockmans share a culture of devotion to building innovative and dynamic brands, so are looking forward to a bright and fast-paced future together.”
Geoff Watts, managing director of Cellar Trends, added: “Our new distribution agreement with Brockmans is a fantastic result for both companies. Following the recent news that Cellar Trends is now fully part of the Amber Beverage Group, this excellent new addition to the portfolio demonstrates our commitment to driving growth and delivering high performance standards."
Katie Warren, marketing director for Cellar Trends, said: “To win within this increasingly crowded and competitive category, it is essential for brands to have stand out and a clear and engaging consumer proposition. Brockmans delivers in both these areas, and we are really looking forward to working with them and driving continued growth for the brand.”
Brockmans is distilled using 11 botanicals from around the world, including Bulgarian coriander, blueberries and blackberries, while its juniper berries are sourced from Tuscany.
“When we created Brockmans, the aim was to create a gin so smooth and sensual, you would want to drink it neat over ice,” said Everitt. “This gin is distinctively different, brimming with blueberry and blackberry notes. It is this unique flavour profile that has, in a little over a decade, made it one of the fastest-growing gins in the category, now selling in nearly 50 countries across the world.”