Beer Hawk Fresh offers new route to market for craft beer
Beer Hawk has launched a chilled supply chain proposition to offer craft brewers a new route to market.
Beer Hawk Fresh operates from a refrigerated warehouse in Central London and it delivers cold-chain beer in kegs, cans and bottles, same-day to London customers, always in “brewery fresh” condition.
Breweries that have already signed up include Modern Times, Magic Rock, Four Pure, Little Creatures, Alpine, Great Divide, Voodoo, Camden Brewery, Birra Del Borgo, Goose Island and Brewski.
Andrew Morgan, head of Beer Hawk Fresh, said: “Breweries working with Beer Hawk Fresh will also gain access to the sales support and distribution network of the UK’s largest online beer retailer at beerhawk.co.uk, while still maintaining their independence. With Beer Hawk Fresh part of ZX Ventures, the global growth incubator of AB InBev, breweries will benefit from the significant scale this provides in the UK craft scene.”
Morgan said the aim is to give shops, bars and restaurants across the UK access to the highest quality, most commercially viable beer as possible.
He said: “Simple science dictates that beer is happier when it is stored below six degrees Celsius. It keeps the flavour as the brewer intended and stops beers refermenting, which means more beer is poured rather than fobbing foam down the drain. We will be delivering cold kegs that bars won’t have to worry about which means less waste and happier customers.
“Beer Hawk Fresh is as much about fresh thinking as it is fresh beer. We are going to change the way businesses can expect a craft beer distributor to behave. For retailers, all our beer is stored cold for maximum commercial quality and we will offer next day delivery across the UK with no minimum order quantity.
“The UK beer market is changing very quickly, and our platform gives bars, shops, restaurants and breweries the confidence to trade on a firm footing, while giving consumers access to both modern and classic world-class beers.”
More brewery partners are due to be announced in the coming weeks.