Cîroc adds White Grape as the 2019 festive limited-edition
Diageo Reserve is launching a limited-edition Cîroc variant in time for the festive season.
The luxury French vodka is infused with a blend of ripe white grapes and other natural flavours to create Cîroc White Grape. The result is a “rich taste experience” with delicate floral notes and hints of crisps citrus, tropical fruit and honeydew on the palate.
The newcomer is presented in a striking “total gold look” 70cl bottle, and the recommended hero serve is the Kir Royale by Cîroc, to meet the demand for premium, sparkling festive drinks.
Richard Larkin, Europe Incubation, Prestige and GB Reserve Director at Diageo, said: “We are delighted to be launching Cîroc White Grape in the UK as the festive season approaches.
“As consumers continue to place emphasis on premium experiences and occasions, Cîroc, a brand synonymous with style and celebration, is perfectly placed to meet this demand. Last year’s launch of the Cîroc Black Raspberry expression was received incredibly well by consumers and bartenders alike, and we are looking forward to getting this latest addition out into the on and off-trade as one of the ‘must have’ spirits for the party season.”
Cîroc White Grape is the latest addition to the range, which also includes Cîroc Red Berry, Cîroc Pineapple and Cîroc Apple. It will be available across all major wholesale from mid October, priced £35.90.