Seedlip launches RTD four-pack in Waitrose

Seedlip is launching its RTD cans in a four-pack format, following the success of its canned variant launched earlier this year.

The alcohol-free brand is now launching its Grove & Lemongrass canned variant as a four-pack, which will launch exclusively in Waitrose stores and from the end of this week.

Henry Dunn, Seedlip grocery national account manager, said: “With the RTD market growing at 14.5% year-on-year - the fastest sub-segment within Beers, Wines & Spirits - there is a clear rise in consumer demand for impulse lines.

“As Seedlip is the market leader in Low & No spirits, we saw this as a fantastic opportunity to introduce our RTD multipack to cater for a new Seedlip occasion.”

The Seedlip Grove 42 with Lemongrass Tonic in a can is a citrus blend of copper-pot distillates including bitter orange, mandarin, blood orange, lemongrass, ginger and lemon.

The four-pack of four 25cl cans is available in Waitrose priced at £10.

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