Pernod Ricard UK launches largest single malt collection
Pernod Ricard UK has launched a collection of 15 rare single malts from sought-after distilleries.
The Secret Speyside Collection, which is its largest single malt collection to date, comprises whiskies that vary in age from 18 to 30 years old. The company said the collection is composed of rare whiskies heralding from four seldom-seen, yet highly sought-after, Speyside, Scotland distilleries.
It is made up of three, individually-numbered rare single malts from each of the Glen Keith, Longmorn and Braes of Glenlivet distilleries, together with three peated and unpeated expressions from Caperdonich, which distilled its final single malt in 2002.
The collection, which ranges in price from £88 to £875 per bottle, includes the final six whiskies from Caperdonich Distillery, which was taken down brick by brick in 2011. Three of these are peated and include an 18-year-old, 21-year-old and a 25-year-old, while three are unpeated, including a 21-year-old, a 25-year-old and a 30-year-old. Longmorn Distillery has also produced three whiskies for the collection (18-year-old, 23-year-old and 25-year-old).
Glen Keith Distillery, which was the first built on Speyside, has contributed three “intensely smooth” whiskies for the collection, which are the first age statements released this century from the distillery – a 21-year-old, 25-year-old and 28-year-old. Finally, Braes of Glenlivet has also produced three age statements: a 25-year-old, 27-year-old and 30-year-old, made using water from the two-mile deep Preenie Well.
Laura Stephen, Pernod Ricard UK Brand Director, said: “The initial response to the Secret Speyside Collection has been overwhelmingly positive, so we’re excited to bring the secrets of our largest ever single malt collection to the UK.
”With centuries of rich whisky heritage, Speyside is the treasure chest of Scotch and the collection has been hand-selected to uncover some of the hidden malts at the heart of the iconic region. eCommerce has seen accelerated growth over the lockdown period and the Single Malt Whisky category has experienced +166% volume growth over the last 12 weeks. With research showing that consumers are increasingly looking to indulge and switch off at home, the Secret Speyside Collection is perfectly primed to tap into this expanding trend.”
The UK launch is being supported by digital display, eCRM, PR and a series of masterclasses. The Secret Speyside Collection is available via The Whisky Exchange, Master of Malt and other prestige retailers.