Folklore links wth art group for mental health charity gin
Leeds-based Folklore Society gin has released a special edition to raise money for the mental health charities Mind and the Blurt Foundation.
Essentially Amazing Thank You gin has been created in collaboration with the art collective In Good Company (IGC) in the city and the illustrator Rebecca Strickson.
It follows a Posters for the People campagn with IGC created to thank key workers during lcokdown and which appeared on billboards in London, Leeds, Manchester, Cardiff and Bristol.
IGC has previously worked with North Brew on a beer collaboration for the same charities.
Folklore Society co-founder Nolan Kane said: “The mental health impact of Covid-19 is being felt by many and we wanted to show our support and thanks to those charities that are so critical in helping people in the aftermath of such a challenging time.
“IGC’s Posters for The People campaign kept us all inspired through some very testing months and its mission echoes the ethos and values of Folklore.
“We created our gin to showcase local talent and businesses through collaboration so when it came to choosing a partner for our charity bottle, IGC was the perfect choice for us.”
IGC founder Laura Wellington added: “We are delighted to partner with another great independent Leeds brand in an extension of our Posters for the People campaign.
“Folklore Society has created a wonderful gin that not only tastes delicious and looks fantastic but will raise much-needed funds for two excellent charities.”