Seasonal sampling drive for Iron Press
Halewood International is supporting its Iron Press range of soft drinks for men with a pre-Christmas sampling drive and social media campaign.
The push will aim to promote the product as a positive choice for men during an evening in with friends.
The campaign is a response to a survey of 2,000 men which showed that 42% would rather stay at home than face an evening at a friend’s house sipping cola or lemonade.
Head of innovation Richard Clark said: “By making soft drinks more accessible for men though taste and presentation, the usual monotony associated with them will be removed.”?Iron Press is available in apple and lemon flavours with a 50cl bottle selling for a recommended £1.89.