Britvic's J20 steps out with a new look and £4m push
J20 will sport a revamped look from this month.
The makeover gives the brand "a bold, fresh, modern look", according to brand-owner Britvic, and the new label design communicates J20's "luscious, fruity flavour created by combining two fruits".
Britvic is also launching
a 75cl glass bottle in a share
pack exclusively for the off-trade.
Senior brand manager George Cobb said: "Consumers are
tightening their belts and dining in more as a result .The new J2O share pack is designed to make at -home dining
J20 will be supported by a £4 million marketing campaign running from April to July, with TV and press ads, and online activity.
The brand name Tango will be replaced with the word Thanks on limited edition bottles to say thank you to consumers
for voting to keep the brand from
being squeezed out of the market by the rise of
soft drinks that portray a better-for-you image.
Britvic's Save Tango campaign included a protest march across London Bridge led by comedian Dom Joly.